AI Strategy & Product Leader

I turn AI ambition into shipped products

18+ years in product and technology. I conduct operational AI audits, design phased transformation roadmaps with quantified ROI, and lead teams to ship AI-powered products from intelligent dashboards to company-wide AI platforms.

18+

years in product & technology

15+

AI engagements delivered

$3M+

projected annual ROI across engagements

About

Strategy meets execution. Thats where I live.

I fell in love with building products 18 years ago and Ive never been able to stop. From scaling SaaS products from $10K to $2M ARR, to leading AI transformations for manufacturing companies sitting on 80M+ rows of untapped data, the through-line has always been the same: take something complex and make it work for real people.

Today, I ship AI agents, RAG systems, and intelligent dashboards across manufacturing, hospitality, e-commerce, PR, and SaaS. But what drives me isnt the technology its the moment a team sees AI actually solve the problem theyve been fighting with spreadsheets and gut instinct for years. And shipping is only half the job I design department-by-department rollout strategies, run hands-on training, and work through the resistance that kills most AI initiatives before they scale.

Im most useful when theres a gap between AI ambition and execution when organizations know they need AI but dont know where to start, what to prioritize, or how to measure success. I bring the audit, the roadmap, the ROI model, and the team to ship it.

What I do

From audit to shipped product

01

AI Audits & Strategy

I find where AI creates real value in your business — and where it doesn’t. You get a scored list of opportunities with ROI projections, not a generic slide deck.

02

AI Product Design & Delivery

I ship AI products end-to-end — agents, dashboards, knowledge systems. Prototype first, build second, measure always.

03

Transformation Leadership

I embed with your leadership team as Head of AI, owning the roadmap and building alongside your engineers. Strategy, delivery, and change management — one person, one accountability.

The Approach

A repeatable framework. Not guesswork.

Every engagement follows the same five-phase methodology designed to move fast, prove value early, and build organizational momentum for AI adoption.

STRATEGYEXECUTIONDiscoverPrioritizePrototypeScaleData & process auditROI model & timelineSprint deliveryTraining & ROI trackingPHASE 01AuditFind where AIcreates real valuePHASE 02RoadmapScore by ROI &readinessPHASE 03BuildPrototype first,then shipPHASES 04 & 05Rollout &MeasureDrive adoption,prove ROI, iterateeach cycle compounds resultsTHE AI VALUE ENGINE
01

AI Readiness Audit

12 weeks

I map your business processes end-to-end, interview stakeholders across departments, audit existing data infrastructure, and identify every place AI could create measurable value. No surface-level scans I look at your actual systems, data quality, and team readiness.

Process mappingStakeholder interviewsData readiness assessment

Deliverable: AI Opportunity Report with scored initiatives and data readiness matrix

02

Prioritized Roadmap & ROI Model

1 week

I score and rank every opportunity by ROI potential, implementation complexity, and organizational readiness. The result is a phased transformation roadmap 090 day quick wins, 90180 day infrastructure, 180+ day intelligence with dollar figures your CFO can actually use.

ROI quantificationInitiative scoringPhased timeline

Deliverable: Phased roadmap with ROI projections, board-ready executive summary

03

Pilot & Build

48 weeks

I select the highest-ROI, lowest-risk initiative as the first build. My philosophy is prototype-before-build we validate the approach with a working proof-of-concept before committing engineering resources. I manage the delivery team, write PRDs, run sprints, and ship.

Prototype-firstPRD-driven deliverySprint management

Deliverable: Working AI product in production, validated with real users

04

Rollout & Adoption

Ongoing

Shipping is half the job. I design department-by-department rollout strategies, run hands-on training sessions, address resistance head-on, and work through the compliance and data privacy concerns that kill most AI initiatives. I dont hand off and hope I stay until adoption sticks.

Change managementHands-on trainingAI governance

Deliverable: Adoption playbook, training materials, governance framework

05

Measurement & Iteration

Quarterly

I set up performance benchmarks from day one so theres never a question about whether AI is working. We track time saved, cost reduced, revenue influenced, and adoption rates then use those numbers to prioritize the next phase of the roadmap. Every engagement compounds.

ROI trackingPerformance benchmarksRoadmap iteration

Deliverable: Quarterly ROI report, updated roadmap, next-phase recommendations

This is the methodology behind 15+ engagements and $3M+ in projected client ROI. Want to see how it applies to your organization?

Lets talk about your AI strategy

Industries

Where Ive delivered results

HospitalityGuest AI & operations
E-commerceDTC subscription, $260K$520K value
SaaSMultiple 01, $10K to $2M ARR
Agencies & MediaPR, comms & creative ops

Portfolio

AI agents & products Ive built

A selection of AI-powered systems shipped for clients across industries. Each one solved a real operational problem.

Sales Enablement

15 hrs/wk
saved

per sales rep

A hotel & hospitality group

Sales Enablement

Sales Intelligence Platform

Replaced manual call review with an AI coaching system that auto-scores leads, identifies objection patterns, and generates personalized coaching recommendations reducing ramp time for new reps and surfacing upsell signals that were previously invisible.

15hr/wk saved per repCRM-integratedAI coachingLead scoring
PR & Communications

PR Opportunity Detection Agent

Cut the time from news event to PR pitch from days to minutes. An autonomous agent monitors news feeds, social media, and industry publications in real time, scores each opportunity by relevance and reach, and drafts outreach suggestions so the PR team focuses on pitching, not searching.

Days → minutes responseAuto-drafted pitchesReal-time monitoring
PR & Communications

Days
Minutes

news event to pitch draft

A PR & communications agency

Research & Intelligence

Hours
Seconds

research time eliminated

A B2B media company

Research & Intelligence

Newsletter Research Assistant

Turned thousands of unread industry newsletters into a searchable knowledge base. Team members now ask questions in plain English and get answers with citations across sources replacing hours of manual searching with instant, cross-referenced intelligence.

Hours → seconds for researchNatural language queriesAuto-citations
Enterprise Transformation

Company-wide AI Hub

Designed and launched a company-wide AI hub for a 200+ person marketing agency, giving every department a single place to access internal knowledge, generate documents, query data, and automate tasks. Department-by-department rollout with hands-on training grew adoption from 15% to 80% in 90 days. Saved 2-3 hours per client brief and redirected hundreds of hours per quarter from admin to strategic work.

15% → 80% adoption200+ person agency2-3 hrs saved per briefChange management
Enterprise Transformation

15% 80%

AI adoption in 90 days

A 200+ person marketing agency

Search & Discovery

0 47
results

from a single natural language query

A domain registrar platform

Search & Discovery

Intelligent Domain Search

Replaced keyword-based domain search with a system that understands intent and context. Users describe what they want in plain language and get relevant suggestions based on meaning, not string matching dramatically improving discovery rates and reducing time-to-find.

Higher discovery ratesNatural language inputSemantic matching
Operations & Analytics

Manufacturing Intelligence Dashboard

Eliminated manual reporting for an industrial manufacturer, projecting $1.2M+ annual ROI. Replaced spreadsheet workflows with a live dashboard surfacing real-time production metrics, VIP client reporting, and predictive maintenance signals across 80M+ rows of operational data.

$1.2M+ projected ROIManual reporting eliminatedPredictive maintenance
Operations & Analytics

$1.2M+

projected annual ROI

An industrial manufacturing company

How We Work Together

Three ways to engage

Most engagements start with a 30-day diagnostic. You get a concrete roadmap either way. If were a fit for ongoing work, that roadmap becomes Phase 1.

AI Strategy Diagnostic

3-4 weeks, fixed scope

A scored roadmap of where AI creates real value in your business. In 3-4 weeks you get concrete initiatives, projected ROI per initiative, and a quick-wins punch list.

What you get:

  • AI Opportunity Report with scored initiatives
  • ROI projections per initiative
  • Phased roadmap with quick wins identified
  • Leadership presentation with recommendations

Best for: Companies that know they need AI but dont know where to start.

Most popular

Embedded Head of AI

3-month minimum

I join your leadership team and own the AI roadmap. Im in standups, reviewing PRs, and managing vendors. You get an accountable AI leader, not a quarterly advisor.

A typical week looks like:

  • Sprint planning and review calls
  • Hands-on scoping, speccing, and delivery oversight
  • Vendor and contractor management
  • Direct access. No layers, no project managers.

Best for: Companies that need hands-on AI leadership now and have the budget to move.

AI Advisor

6-month commitment

For teams that can ship but need a senior AI leader keeping the roadmap honest. Biweekly sprint reviews, vendor evaluations, and direct access to frameworks and SOPs.

Whats included:

  • Quarterly planning calls
  • Biweekly sprint planning calls
  • Vendor proposal and architecture reviews
  • Frameworks, templates, and SOPs included

Best for: Post-diagnostic or post-leadership companies that want strategic direction without full-time cost.

Before we talk

The fit check

Two lists. If youre on the left one, lets go. If youre on the right, Ill save you the call.

Hire me if

  • You run a $5M-$200M operation and AI is on your 2026 roadmap
  • You have data but aren’t using it (manufacturing, hospitality, DTC, agencies)
  • You’ve tried an AI consultant and got a slide deck instead of a product
  • You want someone in standups and PRs, not on quarterly calls
  • You need AI leadership without a $300K full-time hire

Dont hire me if

  • You want a strategy deck to show the board
  • You’re looking for the cheapest option
  • You need offshore dev capacity
  • You’re pre-revenue or pre-data
  • You want advice without accountability

Background

Why me, not someone else

Two things make me different from a typical AI consultant. Ive co-founded two SaaS companies and sat in every seat: sales, product, engineering, marketing, CS, and fundraising. And I have 18 years of product discipline that keeps AI projects realistic, scoped, and shipping.

15+

AI engagements led

Currently leading AI strategy and delivery at Rosedale AI across manufacturing, hospitality, e-commerce, PR, and SaaS. $3M+ in projected annual ROI. Managing delivery teams of 6+ developers.

$2M

ARR built as co-founder

Co-founded Gleantap, grew from $10K to $2M ARR. Led a COVID pivot that doubled the customer base in 6 months. Hired and managed 20+ people. Raised ~$1M.

MBA

UGA Terry College

Marketing & Strategy. President of MBA Consulting Club. 18 years across athenahealth, Cisco (via acquisition), and early-stage SaaS. Host of “Spotlight with Shubham” podcast, 35 episodes on product and AI.

Lets build something together

Im open to embedded Head of AI roles, fractional AI leadership, and full-time positions. If your organization needs someone who owns the AI roadmap and builds it, lets talk.

I typically reply within 24 hours.